AI
EVOLVED
03
The AI EVOLVED trend explores how artificial intelligence (AI) is transforming everything from R&D and ingredient discovery to NPD and marketing. Discover mind-blowing breakthroughs in beauty & beyond, and how this topical tech is streamlining workflow and supercharging creativity. We’ll also dive into the blurred lines of reality, igniting debates on regulation.
AXE
AI LIMITED EDITION
£4.50 150ml
Axe AI (known as Lynx AI in the UK) developed a special edition body spray for men, crafted using artificial intelligence. Tailored for Gen Z, the brand used AI to analyse 6,000 perfume ingredients, exploring 3.5 million potential combinations. The result is a unique blend featuring sage, artemisia, and mint, complemented by marine, apple, citrus, woody, amber, and moss notes.
CHARLOTTE TILBURY
FRAGRANCE COLLECTION OF EMOTIONS
£25 6 x 1.5ml
Charlotte Tilbury has debuted “the first ever fragrance collection of emotions.” Developed with International Flavors & Fragrances, the line-up leverages IFF’s SCENTCUBE™ technology, an AI tool analysing billions of data points on scent-emotion connections. The result? A collection of six scents empowering wearers to choose how they want to feel.
TAN-LUXE
X PARIS HILTION
THE FUTURE AIRBRUSH 360
SELF-TAN MIST
£39 150ml
In April 2024, Tan-Luxe teamed up with Paris Hilton to launch a new self-tanning product, spearheaded by an ad campaign starring an AI version of Paris herself.
EVERYHUMAN
ALGORITHMIC PERFUME
£45 3 x 15ml
Algorithmic Perfumery by EveryHuman sits at the crossroads of art, science and technology. They use Artificial Intelligence as a tool to help solve the bigger puzzle of why we love what we love when it comes to scent. The process is led by you and the AI supplements your data with existing learning to create scents that are hyper-personal.
NO7
PERSONALISED FOUNDATION ANALYSIS
No7 has launched an AI-powered personalised foundation shade finder to provide customers with the best product recommendations based on their unique skin needs and skin tone. In partnership with Perfect Corp., an AI and AR beauty and fashion tech solutions provider, the skincare brand offers the first-ever virtual try-on foundation matching diagnostic solution.
