BEYOND
SUSTAINABILITY
02
The sustainability landscape is evolving. While some beauty brands are keeping their eco-initiatives under wraps for fear of being criticised, others are showcasing innovative strategies and leading by example. This trend explores the latest eco practices that go beyond the bare minimum, from embracing holistic solutions to harnessing AI to propel progress.
WYPE
STARTER KIT
£9 100ml
Designed with product end-of-life in mind, Wype offers a refreshing approach to traditional wet wipes, which are 100 times more likely to cause a sewer blockage than toilet paper alone. Wype’s all-natural biodegradable toilet tissue gel instantly turns toilet paper into an eco-friendly, flushable wet wipe alternative that doesn’t clog pipes or pollute oceans.
OQUIST
5-IN-1 AVOCADO OIL CLEANSER
£41 250ml
Swedish startup Oquist champions circular design with luxurious skincare housed in beautiful clay sculptures. Each uniquely handcrafted sculpture can be upcycled in the home or refilled for continued use. Should any packaging end up in a landfill, Oquist has specifically chosen terracotta clay, a natural material that biodegrades back into the earth over time.
ULE
FRAICHE CLOUD HYDRA FORTIFYING WATER CREAM
£16 15ml
Ulé Beauty is pioneering vertical farming in skincare to cultivate exotic plants typically sourced from afar. Grown in a B-Corp-certified eco-farm near Paris, Ulé’s plants are free from pollutants and can be precisely monitored for optimal growth. Vertical farming is a space-saving method for growing crops in stacked layers and utilises closed environments, ensuring consistent quality and freshness regardless of the weather.
KRI
ORGANIC ROSEHIP SEED OIL
£15 30ml
Krī focuses on “[making] more with less.” The skincare brand avoids 20+ INCI lists in favour of simple yet effective formulas, focuses on sustainable packaging solutions and donates a portion of its profits to fund rewilding projects. Krī has joined the Better Business Act – a coalition for a cleaner, green, fairer future for all - and is the first British skincare brand led by a woman of colour to achieve B Corp certification.
DAME
REUSABLE TAMPON APPLICATOR
£19.99
DAME is on a mission to switch up the period products industry, which produces 15 million tonnes of carbon annually. The company has spent considerable time looking at its products’ lifecycles to ensure minimal environmental impact; this included developing a reusable self-sanitising tampon applicator that doesn’t need to be sterilised in boiling water after each use (which would increase its overall carbon footprint).
