THE
BEAUTY SHIFT
04
Step into THE BEAUTY SHIFT, where consumers redefine value, challenge gender norms, and embrace ageing. This trend explores the allure of quiet beauty and the evolving motivations behind consumer choices. We’ll also dive into the new norm of male grooming and cosmetic procedures, alongside insights into captivating demographics like #Sephorakids and the menopause journey.
CHARLES WORTHINGTON
MENOPLEX HEALTHY SCALP SERUM
£12.99 75ml
Charles Worthington has launched the MenoPlex range, specially formulated with ingredients like Hyaluronic Acid to nourish and revitalise thinning hair. Developed and tested on women experiencing menopause, this line isn’t just about hair, it’s about embracing and celebrating change.
WESTMAN
ATELIER
PETITE FACE TRACE
CONTOUR STICK
£23 2.5g
Gucci Westman’s Westman Atelier range further embodies the trend with its consciously crafted essentials designed for a natural, glowing look. You’ll find her products in none other than Liberty, Harrods, and Selfridges, perfectly curated, emphasising its quality and thoughtful selection. Westman insists that “there can be luxury without being flashy, it’s the opposite of needing to be validated through a label.
PLEASING
HARRY'S CHAIR NAIL POLISH
£18
Nail polish for men is not a new concept; icons like David Bowie and Kurt Cobain have sported polished nails for decades. However, the trend has gained significant traction recently, with men opting for more than just clear or black polish. Harry Styles’ beauty brand, Pleasing, offers a range of technicolour polishes, encouraging men to mix and match to express their personal style.
SPOTS & STRIPES
STARTER SKINCARE FOR BOYS
£26
Skincare remains a critical issue teen boys, especially acne, which can carry a psychological burden for many. Brands like Spots and Stripes are stepping up, offering starter sets designed to keep boys’ skin clean and clear without stripping away essential moisture. Their multi-purpose balm and natural deodorant provide gentle, yet effective care tailored for teenage skin.
BUBBLE
BOUNCE BACK BALANCING TONER MIST
£14 55ml
Meet Bubble, a new skincare brand created “with teens, for teens,” that’s all about embracing adolescence. Launched direct-to-consumer in 2023, Bubble aims to “balance and clear skin,” according to founder Shai Eisenman. The seven-product lineup is packed with natural ingredients targeting acne’s causes and side effects, featuring hero ingredients like willow bark and rosewater.
